And his introduction of purpose seems to be based more on opinion than research. Pink acknowledges his debt to Ryan and Deci, however, it is not clear to me what his justification is for dropping relatedness from the equation. They provide ample evidence that intrinsic motivation tends to involve meeting three fundamental human needs: autonomy, competence (mastery) and relatedness (connection with other people). Pink identifies three principal sources of intrinsic motivation: autonomy (‘the desire to direct our own lives’), mastery (‘the urge to get better and better at something’) and purpose (“having a cause larger than oneself”).įor over 40 years Richard Ryan and Edward Deci have been developing their Self-Determination Theory at the University of Rochester, New York. But having re-read this recently and dipped into the subject a little more I am left asking some questions. Many of us are familiar with Dan Pink’s book, Drive, published in 2009. It is now commonly accepted that people are more likely to perform at their best in complex tasks when motivated by internal rather than external factors: an inner drive is more motivating than a separable outcome e.g.
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